Adventure Travel Conference
and Marketplace 2018
18-19 January 2018, London Olympia

About Us

The Adventure Travel Conference was first run in 2014 to great acclaim. Initially a one-day event, it has now grown to two days, and is the stimulating trade-only preface to the Adventure Travel Show - the UK's longest running and most successful consumer show for the adventure market.


Do you have a supplier marketplace?

Yes! However, based on quality rather than quantity, places for exhibitors are limited. We are particularly interested in speaking to travel organisations with innovative and authentic product that is new to the UK market. So if you are interested in participating in 2019, register your interest soon! Contact or phone +44 (0) 7775 754615

I am confused by the two days and don't know which to attend...

The Thursday daytime programme is for product buyers and suppliers. It consists of a marketplace and appointment system, for suppliers and buyers to meet.There is also a small programme of seminars relevant to DMCs, tourist boards, product suppliers, and UK product specialists. In the late afternoon and evening, we run a networking reception and the ATC awards open to all delegates. 

The Friday is a full Conference programme, with some concurrent sessions, and covers a wide range of topics - there should be something for everyone! It is followed by a networking reception.

Where is the ATC held? 
The Olympia Conference Centre, Hammersmith Road, London. (Please note, this is accessed from Hammersmith Road, not Olympia Way) See our page on getting there

Who are the organisers?
ATC is a joint event between the organisers of the Adventure Travel Show, in collaboration with Wanderlust Travel Media, publishers of the UK's multi award-winning Wanderlust magazine.

What do you mean by adventure travel?
We use the term in its broadest sense, to encompass off the beaten track, nature, rural, sustainable, cultural and active travel.

I can't attend the next conference - is there any way I can access the talks and survey?
We publish some of the presentations and survey results on the Adventure Travel Factfile (a free to use resource for industry professionals). However, for the full benefits of the event, you need to be there!

I'm exhibiting at the Adventure Travel Show - when do I get to set-up my stand?
There are many delegates in the same situation. You will have opportunities before or after the Friday conference, and in the breaks.

I wasn't planning to be at the Adventure Travel Show - can I still attend the Conference?
Of course you can. What's more, at the Conference you can claim a free ticket for the Show so that you can take a look at it.

How are the Conference topics and speakers chosen?
Many ideas are submitted, and opinions garnered - please do suggest the issues and topics you would like to hear about. A steering committee, which includes tourist boards and tour operators (big and small), then meet on several occasions to debate the ideas and put forward their own. Chaired by Lyn Hughes of Wanderlust (ATC's Content Director), and industry guru Derek Moore, there are always many more ideas than slots in the Conference! 

So who do I need to talk to?

For more information about the conference, about the Marketplace, and about sponsorship opportunities:

Associate Conference Manager Pru Goudie on or +44 (0) 7775 754 615

For speaker slots, contact:

Conference & Content Director Lyn Hughes;